Dr. Peter Resch


Dr. Peter Resch
IQS School of Management
Universitat Ramon Llull
Vía Augusta, 390, 
08017 Barcelona
Tel.: +34 93 267 20 00
Fax: +34 93 205 62 66

email: 
peter.resch@iqs.edu


Doctor en Economía y Empresa (Universitat Ramon Llull, 2013)
Máster de Investigación en Economía y Empresa (Universitat Ramon Llull, 2011)
Bachelor of Business Administration (City University of New York – Baruch College, 1996)
 
Lecturer (College of Business Administration, University of Central Florida, 2016)
Profesor Visitante (IQS School of Management)
Profesor Visitante (University of Wisconsin, Milwaukee, USA, des de 2012)
Profesor Ayudante (Frankling Univesity, Lugano, Suïssa, 2008-2009)
Profesor Visitante (FH Kufstein Tirol – University of Applied Sciences, Austria, 2007-2008)
Profesor Visitante (Instituto Tecnológico y de Estudios Superiores de Monterrey, Mexico, 2003-2004)
External Advisor, Strategy and Media (Happy Mom Group, 2009-2011)
Director to promote university’s academic programs to companies in Latin America and the United States (Instituto Tecnológico y de Estudios Superiores de Monterrey, Mexico, 2004-2006)
Management Consultant Latin American and Caribbean (London Consultin Group, 2001-2003) 

 

ASIGNATURA

Mobile Marketing (MIMSM)
 

 

LÍNeAS DE INVESTIGACIÓN

Mobile Marketing

 

PUBLICACIONES RELEVANTES

Resch, P. M., & Tena, M. (2013). “Mobile Marketing: Applications and Implications For Physicians In Private Practice”, American Journal of Health Sciences, 4 (1): 31-44.

Resch, P. M. & Tena, M. 2014. “The Introduction of a Mobile Practice App by Four Physicians: Issues, Insights and Results from the first 12 Months”, Journal of Strategic and International Studies, 9 (1): 131-141.