Dr. Peter Resch


Dr. Peter Resch
IQS School of Management
Universitat Ramon Llull
Vía Augusta, 390, 
?08017 Barcelona
Tel.: +34 93 267 20 00
Fax: +34 93 205 62 66
email: 
peter.resch@iqs.edu


Doctor en Economía y Empresa (Universitat Ramon Llull, 2013)
Máster de Investigación en Economía y Empresa (Universitat Ramon Llull, 2011)
Bachelor of Business Administration (City University of New York – Baruch College, 1996)
 
Profesor Visitante (IQS School of Management)
Profesor Visitante (University of Wisconsin, Milwaukee, USA, des de 2012)
Profesor Ayudante (Frankling Univesity, Lugano, Suïssa, 2008-2009)
Profesor Visitante (FH Kufstein Tirol – University of Applied Sciences, Austria, 2007-2008)
Profesor Visitante (Instituto Tecnológico y de Estudios Superiores de Monterrey, Mexico, 2003-2004)
External Advisor, Strategy and Media (Happy Mom Group, 2009-2011)
Director to promote university’s academic programs to companies in Latin America and the United States (Instituto Tecnológico y de Estudios Superiores de Monterrey, Mexico, 2004-2006)
Management Consultant Latin American and Caribbean (London Consultin Group, 2001-2003) 

 

ASIGNATURA

Mobile Marketing (MIMSM)
 
 

LÍNeAS DE INVESTIGACIÓN

  • Mobile Marketing
 

PUBLICACIONES RELEVANTES

Resch, P. M., & Tena, M. (2013). “Mobile Marketing: Applications and Implications For Physicians In Private Practice”, American Journal of Health Sciences, 4 (1): 31-44.

Resch, P. M. & Tena, M. 2014. “The Introduction of a Mobile Practice App by Four Physicians: Issues, Insights and Results from the first 12 Months”, Journal of Strategic and International Studies, 9 (1): 131-141.