Dra. Nicoletta Occhiocupo


Nicoletta Occhiocupo

Dra. Nicoletta Occhiocupo
IQS School of Management
Universitat Ramon Llull
Vía Augusta, 390,
08017 Barcelona
Tel.: +34 93 267 20 00
Fax: +34 93 205 62 66

email: 
nicoletta.occhiocupo@iqs.edu

Postgrado de Estudios Universitarios Superiores (Universidad Oxford Brookes, Reino Unido, 2009)

Doctora en Marketing (Universidad de Génova, Italia, 2006)

Laurea en Administración de Empresas (Universidad de Parma, Italia, 2001)

 

Profesora Visitante IQS School of Management (2016 en adelante)

Senior Lecturer Oxford Brookes University (Reino Unido, 2007 - present)

Associate member of the Oxford Institute of Retail Management, Saïd Business

School, University of Oxford, Oxford, UK (Reino Unido, 2007 - present)


 

ASIGNATURAS

Retail Management (MIMDE)


 

LÍNEAS DE INVESTIGACIÓN

  • Co-creación de valor
  • Comunidades online
  • ComportamIento del consumidor
  • Marcas
  • Marketing Internacional
 
 

PUBLICACIONES RELEVANTES

Artículos
 

Pera, R., Occhiocupo, N., & Clarke, J. (2016). Motives and resources for value co-creation in a multi-stakeholder ecosystem: A managerial perspective. Journal of Business Research, 69(10), 4033-4041, ISSN 0148-2963.

Korotkov, N., Occhiocupo, N., & Simkin, L. (2013). Simulated test marketing in emerging markets: The need to re-think. Marketing Intelligence and Planning, 31(7), 807-822, ISSN: 0263-4503.

Asmussen, B., Harridge-March, S., Occhiocupo, N., & Farquhar, J. (2013). The multi-layered nature of the internet-based democratization of brand management. Journal of Business Research, 66(9), 1473-1483, September, ISSN 0148-2963.

Liang, S.W.J., Ekinci, Y., Occhiocupo, N., & Whyatt, G. (2013). Antecedents of travellers’ electronic Word-of-Mouth communication. Journal of Marketing Management, Vol. 29, n.5-6, pp. 584-606, ISSN 0267-257X.

Occhiocupo, N. (2011). Innovation in Foodservice: The case of a world leading Italian company. The Marketing Review, 11(2), 180-201, ISSN1469-347X.

 

Capítulos de libro

Molinillo, S., Ekinci, Y., Whyatt, G., Occhiocupo, N. and Stone, M. (2016). Private Label Management: Insights and Research Directions in Gómez-Suarez, M. and Martínez-Ruiz, M.P. (Eds.) Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy, IGI Global, ISSN 2327-5502

Occhiocupo, N. and Hanke, I. (2015). Understanding what motivates German consumers to participate in FMCGs online communities: implications for National Brands & Private Labels in Martínez-López, F.J., Gázquez-Abad, J.C. and Sethuraman, R. (Eds.) Advances in National Brand and Private Label Marketing, Springer, ISBN 978-3-319-20181-8

Molinillo, S., Ekinci, Y., Whyatt, G. and Occhiocupo, N. (2014). A trend analysis of private label research between 2000 and 2012 in Gázquez-Abad, J.C., Martínez-López, F.J., Esteban-Millat, I., Mondéjar-Jiménez, J.A. (Eds.) National Brands and Private Labels in Retailing, Springer, ISBN 978-3-319-07194-7

Occhiocupo, N. (2011). The value co-creating process: lessons learned from the case of a leading manufacturer in Gummesson, E., Mele, C. and Polese, F. (eds.) (2011), Service Dominant logic, Network & Systems Theory and Service Science, Napoli: Giannini, ISBN 13: 978-88-7431-525-3