• Dr. Jan-Hinrich Meyer

Dr. Jan-Hinrich Meyer
Departament de Gestió Empresarial
IQS School of Management
Universitat Ramon Llull
Via Augusta, 390, 08017, Barcelona, Spain.
Tel.: 932 672 000


Ph.D. in Marketing, Maastricht University, Netherlands, 2014
M.Sc. International Business Strategic Marketing, Maastricht University, Netherlands, 2009                             
B.Sc. International Business, Maastricht University, Netherlands, 2008          

Professor Contratat Doctor, IQS School of Management July 2019 – Present
Professor de Planta at Tecnológico de Monterrey, Mexico, Campus Guadalajara, January 2017-July 2019
Visiting Faculty at University of San Diego, USA, School of Business, January 2019-June 2019
Foreign Visiting Professor at Tecnológico de Monterrey, Campus Guadalajara, January 2015- December 2016.
Assistant Professor at Maastricht University, School of Business and Economics, September 2013 – September 2014



Digital Marketing
Consumer Behavior
Services Marketing


LÍNiES DE recerca

  • Consumer Behavior
  • Digital Marketing
  • Health Care & Social Marketing
  • Retailing & E-Commerce



Meyer, J.H., Gonzalez, E.M., Lopez-Lomeli, M. (Forthcoming). Better support for supportive jobs. How to improve brand performance through better compensation and training for in-store merchandisers. Journal of Retailing and Consumer Services 64.
Matute, J., Palau-Saumell, R., Meyer, J., Derqui, B., & Jiménez-Asenjo, N. (2021). Are you getting it? Integrating theories to explain intentions to get vaccinated against COVID-19 in Spain. Journal of Risk Research, 1-20.
Palau-Saumell, R., Matute, J., Derqui, B., & Meyer, J. H. (2021). The impact of the perceived risk of COVID-19 on consumers' attitude and behavior toward locally produced food. British Food Journal 123 (13), 281-301.
Gonzalez, E.M., Meyer, J.H. and Toldos, M.P. (2021) What women want? How contextual product displays influence women’s online shopping behavior. Journal of Business Research 123, 625-641.
Meyer, J.H., De Ruyter, K., Grewal, D., Cleeren, Keeling, D.I. & Motyka, S. (2020). Categorical vs Dimensional Thinking: How Fitting Mental Health Message Frames with Implicit Worldviews Improves the Success of Anti-Stigma Campaigns. Journal of the Academy of Marketing Science.
Cleeren, K., Lamey, L., Meyer, J.H., & De Ruyter, K. (2016). How Business Cycles Affect The Healthcare Sector: A Cross‐country Investigation. Health economics, 25(7)