• Dr. Jorge Matute Vallejo

Dr. Jorge Matute Vallejo
Departament de Gestió Empresarial
IQS School of Management
Universitat Ramon Llull
Via Augusta, 390, 08017, Barcelona, Spain.
+34 932 672 000.
 

email: 
jorge.matute@iqs.edu

Doctor en Economia i Gestió de les Organitzacions (2008, Universitat de Zaragoza)
Màster en Comunicació d'Empresa i Publicitat (2005, Universitat de Zaragoza)
Llicenciat en Administració i Direcció d'Empreses (2004, Universitat de Zaragoza)

Professor titular a IQS School of Management 2018.12.01
Contractat Doctor a IQS School of Management 2015.09.08
Professor Contractat Doctor Universitat de Zaragoza 2011-2015
Professor Ajudant Doctor en Universitat de Zaragoza 2010-2011
Professor Ajudant en Universitat de Zaragoza 2008-2010

 

ASSIGNATURES

Marketing, Fundamentos de Marketing, International Marketing Management Simulation

 

LÍNIES DE RECERCA

  • Responsabilitat Social Corporativa i Màrqueting ecològic
  • Imatge de marca
  • Màrqueting de serveis
  • E-marketing
  • Comportament del consumidor
  • Comportament organitzacional

 

PUBLICACIONS RELLEVANTS

  • 2 sexenis concedido por la Comisión Nacional Evaluadora de la Actividad Investigadora para el periodo 2010-2015; 2016-2021

Matute-Vallejo, J., & Melero-Polo, I. (2019). Understanding online business simulation games: the role of flow experience, perceived enjoyment and personal innovativeness. Australasian Journal of Educational Technology, 35(3).

Pujadas-Hostench, J., Palau-Saumell, R., Forgas-Coll, S., & Matute, J. (2019). Integrating theories to predict clothing purchase on SNS. Industrial Management & Data Systems, 119(5), 1015-1030.

Buil, I., Martínez, E., & Matute, J. (2019). Transformational leadership and employee performance: The role of identification, engagement and proactive personality. International Journal of Hospitality Management, 77, 64-75.

Filimonau, V., Matute, J., Mika, M., & Faracik, R. (2018). National culture as a driver of pro-environmental attitudes and behavioural intentions in tourism. Journal of Sustainable Tourism, 26(10), 1804-1825.

Filimonau, V., Matute, J., Durydiwka, M., Faracik, R., Mika, M., & Zajadacz, A. (2018). The determinants of more responsible restaurant food choice in Poland. Journal of Sustainable Tourism, 26(8), 1398-1416.

Matute, J., Palau-Saumell, R., & Viglia, G. (2018). Beyond chemistry: the role of employee emotional competence in personalized services. Journal of Services Marketing, 32(3), 346-359.

Forgas‐Coll, S., Palau‐Saumell, R., Matute, J., & Tárrega, S. (2017). How do service quality, experiences and enduring involvement influence tourists' behavior? An empirical study in the Picasso and Miró Museums in Barcelona. International Journal of Tourism Research, 19(2), 246-256.

Buil, I., Martínez, E., & Matute, J. (2016). From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry. Tourism Management, 57, 256-271.

Gómez-Cedeño, M., Castán-Farrero, J. M., Guitart-Tarrés, L., & Matute-Vallejo, J. (2015). Impact of human resources on supply chain management and performance. Industrial Management & Data Systems, 115(1), 129-157.

Matute-Vallejo, J. M., Redondo, Y. P., & Acerete, A. U. (2015). Las características del boca-oído electrónico y su influencia en la intención de recompra online. Revista Europea de Dirección y Economía de la Empresa.

Bravo, R., Matute, J., & Pina, J. M. (2015, in press). Corporate identity management and employees responses, Journal of Strategic Marketing,Accepted for publication.

Bravo, R., Matute, J., & Pina, J. M. (2015, in press). Corporate identity management in the banking sector: effects on employees’identification, identity attractiveness, and job satisfaction. Service Business, 1-28. (DOI) 10.1007/S11628-015-0287-9

Fraj, E., Matute, J., & Melero, I. (2015). Environmental strategies and organizational competitiveness in the hotel industry: The role of learning and innovation as determinants of environmental success. Tourism Management, 46, 30-42.

Bravo, R., De Chernatony, L., Matute, J., & Pina, J. M. (2013). Projecting banks’identities through corporate websites: A comparative analysis of Spain and the United Kingdom. Journal of Brand Management, 20(7), 533-557.

Andrés, E. F., Matute-Vallejo, J. M., & Polo, I. M. (2013). El aprendizaje y la innovación como determinantes del desarrollo de una capacidad de gestión medioambiental proactiva. Cuadernos de Economía y Dirección de la Empresa, 16(3), 180-193.

Fraj, E., Martínez, E., & Matute, J. (2013). Green marketing in B2B organisations: an empirical analysis from the natural-resource-based view of the firm. Journal of Business & Industrial Marketing, 28(5), 396-410.

Gil, R. B., Matute-Vallejo, J. M., & Perez, J. P. (2012). Análisis de la información sobre identidad visual y comunicación corporativa en los sitios web: un estudio sobre los bancos y cajas de ahorros en España, Information Research-An International Electronic Journal,  Vol. 12 (2).

Bravo, R., Pina, J. M., & Matute, J. (2012). Communicating Spanish banks' identities: the role of websites. Online Information Review, 36(5), 675-697.

Bravo, R., Matute, J., & Pina, J. M. (2012). Corporate social responsibility as a vehicle to reveal the corporate identity: A study focused on the websites of Spanish financial entities. Journal of Business Ethics, 107(2), 129-146.

Fraj Andrés, E., Martínez Salinas, E., & Matute-Vallejo, J. (2011). La influencia de la filosofía del marketing medioambiental en el resultado empresarial: el papel moderardor de las características organizacionales. Revista Española de Investigación de Marketing. ESIC, 15(27), 127-152.

Fraj, E., Martínez, E., & Matute, J. (2011). Green marketing strategy and the firm's performance: the moderating role of environmental culture. Journal of Strategic Marketing, 19(4), 339-355.

Matute-Vallejo, J., Bravo, R., & Pina, J. M. (2011). The influence of corporate social responsibility and price fairness on customer behaviour: evidence from the financial sector. Corporate Social Responsibility and Environmental Management, 18(6), 317-331.

Fraj-Andrés, E., Martinez-Salinas, E., & Matute-Vallejo, J. (2009). A multidimensional approach to the influence of environmental marketing and orientation on the firm’s organizational performance. Journal of Business Ethics, 88(2), 263.

 

GRUP DE RECERCA

Consumer Behavior Perspectives