• Dr. Jan-Hinrich Meyer
Jan-Hinrich Meyer

Jan-Hinrich Meyer
IQS School of Management
Universitat Ramon Llull
Via Augusta, 390, 08017, Barcelona, Spain.


Ph.D. in Marketing, Maastricht University, Netherlands, defended on June 20, 2014                                 
M.Sc. International Business Strategic Marketing, Maastricht University, Netherlands, 2009                              
B.Sc. International Business, Maastricht University, Netherlands, 2008                                                                          
Contratado Doctor at IQS School of Management, since June 2019 
Profesor de Planta at Tecnológico de Monterrey, January 2017 – June 2019
Visiting Faculty at University of San Diego, January 2019 - June 2019
Foreign Visiting Professor at Tecnológico de Monterrey January 2015 – December 2016 
Assistant Professor at Maastricht University, September 2013 – September 2014



Principles of Digital Marketing, Marketing Principles and Strategy, Consumer Behavior, Marketing, Digital Marketing Strategies



  • Healthcare marketing
  • Social Marketing
  • E-Commerce
  • Digital Marketing
  • Consumer Behavior
  • Econometrics



Meyer, J.H., De Ruyter, K., Grewal, D., Cleeren, Keeling, D.I. & Motyka, S. (2019) (Forthcoming) Categorical vs Dimensional Thinking: How Fitting Mental Health Message Frames with Implicit Worldviews Improves the Success of Anti-Stigma Campaigns. Submitted to Journal of the Academy of Marketing Science (FT50, ABS Level 4* SciVerse Scopus Q1). 
Cleeren, K., Lamey, L., Meyer, J.H., & De Ruyter, K. (2016). How Business Cycles Affect The Healthcare Sector: A Cross‐country Investigation. Health economics, 25(7), 787-800 (ABS Level 3*;   SciVerse Scopus Q1).
Meyer, J. H. (2014). Recessions and depressions: a marketing perspective on central issues in the healthcare sector. Universitaire Pers Maastricht, ISBN 978 94 6159 341 2