• Dra. Mar Guitert i Catasús

Dra. Mar Guitert i Catasús
IQS 
Universitat Ramon Llull
Via Augusta 390, 08017 Barcelona
93.267.20.00
 

email: 
mar.guitert@iqs.edu
Phd Universitat Ramon Llull (IQS School of Management, 1999)
Degree in Economics and Business Studies from the University of Barcelona 1994.
IQS Observatory Talent 2018- 
Director of Professional Careers IQS - 2018
Professor since October 2004

 

SUBJECTS

  • Economy and Business (GADE, GETI)
  • Economy and Industrial Organization (Common Stock GEQ, GQ)
  • Business Management and Economics (GB)
  • Market Research (GADE)

 

RESEARCH LINES

  • Statistical methods applied to market research
  • Multivariate methods in market research
  • Social networks and company marketing strategies
  • Talent Management 

 

Publicaciones relevantes

García, J., Guitert, M., Ibáñez, A., Martínez , M. y Vela, C. Economía de la Empresa abril de 2009, Editorial Almadraba, Madrid. ISBN 978-84-8308-738-1.

"Mundo del Motor: "Imagen de marca y web, dos percepciones distintas". con Gonzalez Sabaté, L. Tomás Morer, X. VII International Congress Marketing Trends, Venencia 23 enero 2008.

Internet en la empresa: estudio de caso de aplicación Fundació Catalana per a la Recerca noviembre 1999, Barcelona. ISBN 84-89570-23-X.

 

COMPETITIVE PROJECTS

W30 Program: Developing Women Leaders in University Administration Banco Santander UCLA Anderson Executive Education: women in university administration for leadership positions of increasing responsibility as the higher education landscape evolves. June 17.