• Dra. Silvia Rodríguez

Dra. Silvia Rodríguez
IQS School of Management
Universitat Ramon Llull
Vía Augusta, 390
08017 Barcelona
Tel.: +34 93 267 20 00
Fax: +34 93 205 62 66

email: 
silvia.rodriguezd@iqs.url.edu


Ph.D. in Business Administration (Universitat Politècnica de Catalunya, 2012)
Degree in Telecommunications Engineering (Universitat Politècnica de Catalunya, 2007) 
 
Adjunct Professor (IQS School of Management)
Associate Porofessor (Universitat Politècnica de Catalunya, since 2013)
Assistant Professor (Universitat Politècnica de Catalunya, 2008-2012)
CEO d’Inno-Smart (since 2013)

 

subjects

Marketing Planning (MIMSM)
Community Management (MIMSM)

 

research lines

Social media
Modelos de negocio
Estrategia y gestión

 

representative publications

Refereed journal articles 
Rodríguez-Donaire, S., & Lagares, J. (2009). Metalquimia S.A.: Socializar y sistematizar la innovación. Universia Business Review , 23 (3), 40–55.
Rodríguez-Donaire, S.,  Casi, E., & Carbonell, X. (2009). Mango S.A.: Reinventando el sector de la moda. Universia Business Review, 23 (3), 26-39.
 
Books
Rodriguez-Donaire, S., & Garcia-Almiñana, D. (2012). Practical Implementation of Social Media Strategy Design for SMEs: SMEs Case Study Implementation. Saarbrücken, Germany: Lap Lambert Academic Publishing
 
Book chapters
Rodriguez-Donaire, S., & Olivé, A. (2012). Munich case, somed decisions make great stories. Business model innovation by means of Social Media In Alonso-Pérez, M., & Furió-Blasco, E. (ed.), Saisir les opportunités: L’Espagne, ses entreprises, ses ressources. Berlin: Editions universitaires europeennes.