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  • Curriculum

This Master’s Programme offers particularly relevant subjects for students specialising in the area of marketing. The Dual Master's Programme: Master in International Marketing in a Digital Environment / Master in International & Sales Management curriculum covers 69 ECTS credits. The programme begins in October and ends in June.

The Dual Master's Programme in International Marketing in a Digital Environment / Master in International & Sales Management offers the following subjects:

CHECK OUT THE CURRICULUM 

Master In International Marketing In A Digital Environment / Master In International Marketing & Sales Management

ECTS

Compulsory courses (1st and 2nd semesters)48
Electives courses (2nd semester)12
Master Thesis / Final Project (annual)9
TOTAL ECTS Master in International Marketing in a Digital Environment60
Compulsory courses Master in International Marketing & Sales Management9
TOTAL ECTS DUAL MASTER'S PROGRAM69

 

Master In International Marketing In A Digital Environment*

Module: International Marketing ManagementECTSCompulsory (C) / Elective (E)SemesterFile
International Marketing Strategy6C1
International Marketing Management Simulation6C1
International Brand Management3C2
International Product Development3C1
Global Retail Management6E**2
TOTAL ECTS27   

 

Module: Marketing Research & Business IntelligenceECTSCompulsory (C) / Elective (E)SemesterFile
Advanced Market Research6C1
Marketing Data Intelligence3C1
Quantitative Methods6E**2
Qualitative Methods6E**2
TOTAL ECTS21
Module: Digital MarketingECTSCompulsory (C) / Elective (E)SemesterFile
Digital Marketing Strategies3C1
Social Media Management3C1
Mobile Marketing Applications3C2
Digital Marketing Communications3C2
TOTAL ECTS15

 

Final Project (Master Thesis) & InternshipECTSCompulsory (C) / Elective (E)SemesterFile
Final Project (Master Thesis)9CAnnual
Internship6E**2
TOTAL ECTS15

* Official Master Degree

**Students can select 12 ECTS of elective courses

Master In International Marketing & Sales Management ***

Module: Sales ManagementECTSCompulsory (C) / Elective (E)SemesterFile
Selling Techniques for Business Clients3E2
International Sales Management6E2
TOTAL ECTS9

***Master degree awarded by the Universitat Ramon Llull