Business Management

Introduction

In order to succeed in a highly competitive environment, companies must generate products and services that fulfill the customer's expectations while optimizing the use of resources. Therefore, the Business Management Department studies the market and generates knowledge through research aimed at teaching effective and efficient resources management strategies.

Teaching

The Department's aim is to help students develop attitudes and acquire knowledge and skills that enable them, as future businesspersons, to improve, in a progressive and innovative way, their future customer's satisfaction, optimizing resources from a perspective based on ethical behavior. Strategy, Marketing, Operations Management, Human Resources, Ethics, Law, Quality and Innovation constitute the basic subjects of the department.

research

Improvement and Assessment in university education quality
Monitoring the competition and technological prospects
Scientific research and techno science ethics
Business strategies
Trends in publicity
Statistical techniques in market research
Strategic analysis of the quality in services
Evaluation of the effectiveness in R&D
New information technologies

Presentation

The Business Management Department is responsible for coordinating studies in the areas of Marketing, Business Organization, and Law, as well as supporting the teaching and research initiatives of its faculty. In summary, the main responsabilities of the Department are:

The coordination of teaching activities.
Ensure the correct development of the courses (vertical and transversal level).
Promote the research activities of its academic staff.
Review and approve doctoral thesis projects.
Develop teaching and academic projects.

Teaching

IQS School of Management

Bachelor in Business Administration and Management
Bachelor in Marketing
Bachelor en International Business
Bachelor in Tourism and Hospitality Management
Master in Global Entrepreneurial Management
Master in International Marketing in a Digital Environment/ Master in International Marketing & Sales Management
Master in Industrial Business Management
Master in Auditing and Management Control

IQS School of Engineering

Bachelor in Industrial Engineering
Bachelor in Biotechnology
Bachelor in Chemistry
Bachelor in Pharmacy

Research

Consumer Behavior: services, tourism, sport, voice assistants, gamification, cryptocurrency, food waste, social networks, retail
Consumer Behavior: services, tourism,sport, voice assistants, gamification, cryptocurrency, food waste, social networks, retail
E-Marketing
Neuromarketing
Tax avoidance, Moral decoupling and moral reasoning
Corporate Social Responsibility
Entrepreneurship
Innovation and Effectuation
Decision-making
Organizational Commitment
LGBTIQ+ issues in organizations
Diversity inclusion/exclusion, and resistance