• Sr. Jordi Ficapal Mestres

Sr. Jordi Ficapal Mestres
Director of Chair of Tourism,
Sustainability and Innovation
IQS School of Management
Universidad Ramon Llull
Via Augusta, 390
08017, Barcelona
+34 932 672 000

email: 
jordi.ficapal@iqs.url.edu

Master in Political and Social Communication (2021, Blanquerna - URL)
Diploma in Leadership for Public Management (2018, IESE)
Diploma in Communication, Leadership and Campaign Management (2016, IESE - Harvard Kennedy School of Government)
Master in Public Management (2015, ESADE)
Postgraduate Diploma in Regional Strategy and Competitiveness (2012, UPC)
Bachelor Degree in Social and Cultural Anthropology (1999, UB)
Diploma in Teaching Social Sciences (1986, Blanquerna)

Director of the Chair of Responsible Tourism and Innovation (2018-2021, Faculty of Tourism and Hotel Management Sant Ignasi - URL)
Director of Pedagogy and Innovation (2018-2021, Faculty of Tourism and Hotel Management Sant Ignasi - URL)
President of the Catalan Council for Vocational Training (2016-2018, Generalitat de Catalunya)
Director RESET Observatory of Responsible Tourism and Social Responsibility of the Tourism Company (2008-2016, Faculty of Tourism and Hotel Management Sant Ignasi - URL)
1r. Deputy Mayor and Deputy Councilor for Finance, Human Resources, Economic Promotion and Employment (2011-2015, Cervelló City Council)
Academic and Research Director (2005-2011, ESADE- University School of Tourism Sant Ignasi)

 

SUBJECTS

Anthropology of Tourism
Ethics of Tourism and CSR
Analysis and Social Action
Communication

 

Líneas de INVESTIGACIÓN

Innovation and sustainability in tourism
Tourism Ethics and CSR
Tourism and community development
Strategic Foresight, Strategy, Planning, Governance and Destination Management

 

REPRESENTATIVE PUBLICATIONS

Ficapal, J.; Guix, M. et al. (2014) “Turismo responsable: Caso práctico en Perú” a Universidad y cooperación al desarrollo. Contribución de las universidades al desarrollo humano. UPV.

Ficapal, J. (2013) “Turismo responsable y Responsabilidad Social Empresarial: cómo ser un buen negocio” a Gascón, J. et al. (Eds.) Cooperación en turismo nuevos desafíos, nuevos debates, COODTUR

Ficapal,J. i Goodwin, H. (2013) “Hacia un turismo responsable y sostenible”, Harvard Deusto Business Review.

Ficapal, J. (2009), “La responsabilitat social en les empreses hoteleres” a Murillo, David (coord.). Guies sectorials de RSE a la petita i mitjana empresa: El sector de l'hoteleria. Barcelona, pp. 45-55.

Ficapal, J. et al (2009) “Responsabilidad social de la empresa turística”, a Cordobés, M.; Sanz, B. (coord.) Turismo para el desarrollo (114-130). Barcelona: Obra Social La Caixa

Ficapal, J. (2006) “Turismo responsable, ¿pasaporte al desarrollo?” a Desafíos y compromisos del Turismo: hacia una visión más humana, UNIJES. p. 39-45

Ficapal, J.; Román, B.; Palazzi, C. (2006)  “Anfitriones e invitados: una reflexión sobre el turismo desde lo ético” a Desafíos y compromisos del Turismo: hacia una visión más humana, UNIJES,  p. 269-279.