• Curriculum

The Undergraduate Programme International Business takes four years to complete (eight semesters) and counts towards 240 ECTS credits. The curriculum is designed for full-time students to take 60 ECTS credits per academic year.

This programme offers you the chance to study at European universities in the EHEA: you will spend your second year in France and your fourth year in the United Kingdom, earning degrees from both foreign universities.

(*) subjects taught in English

First year

Marketing PrinciplesC6,0
Advertising and Public RelationsB6,0
Innovation and EntrepreneurshipB6,0
Information and Communication TechnologyB6,0
Data AnalysisB6,0
International Sales ManagementC3,0
Human Resources and Organizational BehaviourB6,0
Business EconomicsB6,0
Communication SkillsB6,0
Social EthicsC3,0
TOTAL 60,0

Second year

Global MarketingC6,0
Marketing PlanningC3,0
Information Management and Customer RelationsC6,0
Pricing & Sales Promotion *C3,0
Market Research *C6,0
Global Economic EnvironmentB6,0
Foreign Language I (English)C6,0
Legal International EnvironmentC3,0
Global Digital EconomicsB6,0
International TradeC3,0
Project ManagementC6,0
TOTAL 60,0

Third year*

All subjects are taught in English

Country Risk ManagementC6,0
Finance in a Global EconomyC6,0
Foreign Language IIC6,0
Strategy in International BusinessC6,0
Business Ethics and SustainabilityC6,0
Cross Cultural ManagementC6,0
Logistics and International Transport C6,0
International Negotiation SkillsC6,0
Global Talent ManagementC6,0
TOTAL 60,0

Fourth year

In the fourth year, the student will have to choose a total of 30 ECTS credits of electives subjects, and do the Final Degree Project and the Internship period.

Business Culture in AsiaE6,0
Business Culture in the USAE6,0
Business Culture in Middle East and North Africa and GulfE6,0
Business Culture in Central and South Africa E6,0
Business Culture in Latin AmericaE6,0
Business Culture in EuropeE6,0
Foreign Language IIIE6,0
Data VisualizationE6,0
Final Degree ProjectC12,0