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The Undergraduate Programme in Marketing has a duration of 4 years (8 semesters) and consists of 240 ECTS credits. The Curriculum is designed for a full-time student to complete 60 ECTS credits each academic year.

This Undergraduate Programme offers students the possibility to take the third year in a European university in the EHEA (United Kingdom, Sweden or France) or the fourth course in German, thus earning the Dual International Undergraduate Program.

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First Year

SubjectTypeECTS
Data AnalysisOB6,0
Business EconomicsOB6,0
Marketing PrinciplesOB6,0
Communication SkillsOB6,0
Information and Communications TechnologyOB6,0
Accounting OB6,0
Innovation and Entrepreneurship OB6,0
Human Resources and Organisational BehaviourOB6,0
Advertising and Public RelationsOB6,0
Social Ethics*OB3,0
International Sales Management*OB3,0
TOTAL 60,0

Second Year

SubjectsTypeECTS
Global Economic Environment*OB6,0
Global Digital Economy*OB6,0
Global Marketing*OB6,0
FinanceOB6,0
Project Management*OB6,0
Information Management and CRMOB6,0
Market Research*OB6,0
Foreing Language: English*OB6,0
International Trade*OB3,0
Marketing Planning*OB3,0
Pricing and Sales Promotion*OB3,0
Legal International Environment*OB3,0
TOTAL 60,0

Third Year*

All third-year subjects are taught in English

SubjectsTypeECTS
Business Ethics and SustainabilityOB6,0
New Electronic Marketing DevicesOB6,0
Consumer BehaviorOB6,0
Strategic Marketing OB6,0
Marketing B2BOB6,0
Digital Marketing PrinciplesOB6,0
Virtual CommunitiesOB6,0
Introduction to Web DesignOB6,0
Strategic Digital Communication OB6,0
Introduction to Digital Metrics and AnalyticsOB6,0
TOTAL 60,0
 

Fourth Year

In the fourth year students will have to choose a total of 30 ECTS credits from among the electives. Students will complete the Final Project and the Business Internship during the last semester of the 4th year (8th semester).

SubjectsTypeECTS
Strategic Management*OP6,0
NeuromarketingOP6,0
Graphic DesignOP6,0
Services Marketing*OP6,0
Data Visualization*OP6,0
International Business*OP6,0
European Business*OP6,0
Cross-Cultural Management*OP6,0
TOTAL ECTS TO CHOOSE IN ELECTIVES 30,0
 

 

SubjectsTypeECTS
Final ProjectC12,0
InternshipC18,0
TOTAL ECTS  30,0
 

 

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