• Curriculum

The Undergraduate Programme in Marketing has a duration of 4 years (8 semesters) and consists of 240 ECTS credits. The Curriculum is designed for a full-time student to complete 60 ECTS credits each academic year.

This Undergraduate Programme offers students the possibility to take the third year in a European university in the EHEA (United Kingdom, Sweden or France) or the fourth course in German, thus earning the Dual International Undergraduate Program.

First Year

SubjectTypeECTS
Marketing PrinciplesOB6,0
Advertising and Public RelationsOB6,0
Innovation and Entrepreneurship OB6,0
International TradeOB6,0
Information and Communications TechnologyOB6,0
Data AnalysisOB6,0
Global Economic EnvironmentOB6,0
Accounting and FinanceOB6,0
Business EconomicsOB6,0
Communication SkillsOB3,0
EthicsOB3,0
TOTAL 60,0

Second Year

SubjectsTypeECTS
Principles of Digital MarketingOB6,0
International MarketingOB3,0
Sales ManagementOB6,0
Information Management and CRMOB6,0
Pricing and Sales PromotionOB4,0
Market ResearchOB6,0
Human ResourcesOB3,0
Company InternshipOB8,0
New Electronical Marketing DevicesOB3,0
Marketing PlanningOB3,0
Legal EnvironmentOB3,0
Organizational BehaviourOB3,0
ElectivesOP6,0
TOTAL 60,0

Third Year

All third-year subjects are taught in English

SubjectsTypeECTS
Strategic Digital Communication OB6,0
Strategic Marketing OB6,0
Marketing B2BOB6,0
Introduction to Web DesignOB6,0
Customer BehaviorOB6,0
Business Ethics and SustainabilityOB6,0
Virtual CommunitiesOB3,0
Introduction to Digital Metrics and AnalyticsOB3,0
Final ProjectOB18,0
TOTAL 60,0
 

Fourth Year

In the fourth year students will have to choose a total of 30 ECTS credits from among the electives. Students will complete the Final Project and the Business Internship during the last semester of the 4th year (8th semester).

SubjectsTypeECTS
Strategic ManagementOP6,0
NeuromarketingOP6,0
Graphic DesignOP6,0
Services MarketingOP6,0
Data VisualizationOP6,0
International BusinessOP6,0
European BusinessOP6,0
Cross-Cultural ManagementOP6,0
TOTAL ECTS TO CHOOSE IN ELECTIVES 30,0
 

 

SubjectsTypeECTS
Final ProjectC12,0
InternshipC18,0
TOTAL ECTS  30,0