• Dual Undergraduate Programme in Tourism and Hospitality Management + Innovation and Experience Design

IQS offers the possibility of studying the Dual Undergraduate Programme in Tourism and Hospitality Management along with the URL-specific qualification in Innovation and Experience Design.

This degree is a 180 ECTS credit URL-specific programme that gives students deeper knowledge in the area of management to prepare them to lead organizational change, innovation, and digital transformation processes. Students will develop the skills to help them design new experiences that address their customers' needs. The dual degree programme offers you education based on excellence that will enable you to anticipate real business needs for companies of the future. 

5 academic years
420 ECTS credits

From September to June

100% in English

Become a well-rounded professional

Get ahead of changes in the sector, learn through the most innovative educational methods, strengthen your skills to develop into a stronger professional, and become a driver of change in tourism for the 21st century. The impact of new technologies on the global labour market, and the tourism sector in particular, underscores the need for university studies that prepare students for the future, teach them the skills to adapt to current and future organizational needs, and take on the challenges and opportunities that the sector will bring in the near future. When you graduate:

  • You will design tourist, accommodation, and leisure experiences with added value.
  • You will organize leading events.
  • You will transform tourism, hospitality, and accommodation companies through innovative management.
  • You will plan tourism that is respectful of your surroundings, the environment, and people.
  • You will partner with companies, organizations, and clients in their digitization processes.
  • You will master data analysis, artificial intelligence, and robotics to impact the future of tourism.
  • You will lead teams that can transform reality and create new methods to face challenges.
  • You will be ready to launch your own entrepreneurial projects.

 

See the curriculum here

Objectives

 

The objective of the URL-specific qualification in Innovation and Experience Design (180 ECTS) is to prepare professionals with theoretical and hands-on knowledge so they can anticipate changes, identify needs, and plan strategies to craft memorable experiences through value-added products and services in the tourism services sector that exceed customer expectations through the use of foresight, innovation, and technology.

During the first four years, you will take the Undergraduate Programme in Tourism and Hospitality Management subjects along with two new Innovation and Experience Design subjects. Then you will study for a fifth year, during which you will complete the remaining subjects to earn the dual degree. By completing the dual undergraduate programme offered by IQS, you will become a professional who is at the forefront of innovation processes and digital and technological environments, and you will be able to:

Analyse the contexts, societal changes, and most relevant trends in the sector from a transdisciplinary, disruptive, and innovative perspective.

Identify and anticipate customer needs and behaviours to develop new business opportunities in the areas of experiences, products, and services.

Design and lead organizational change, innovation, and digital transformation processes based on the established objectives.

Apply design methods and tools to co-create products and services with customers.

Create and manage entrepreneurial projects to address the new challenges that clients, organizations, and society face.

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