• Dr. Giampaolo Viglia

Dr. Giampaolo Viglia
IQS School of Management
Universitat Ramon Llull
Vía Augusta, 390,
08017 Barcelona
Tel.: +34 93 267 20 00
Fax: +34 93 205 62 66  

 

Doctor en Marketing (Universitat Pompeu Fabra, 2015)

Doctor en Business and Management (Universidad de Torino, Italia, 2012)

Master of Science in Management (Universitat Pompeu Fabra, 2011)

Grado en Administración de Empresas (Universidad del Piemonte Orientale, Novara, Italia, 2006)

Visiting Professor (IQS School of Management 2014-)

Reader in Marketing and Research Lead, Department of Marketing, University of Portsmouth, UK (2016-)

Senior Lecturer in Hospitality and Management, University of Bournemouth, UK (2014-2016)

Experiencia en proyectos de consultoría y transferencia de conocimiento, como Holiday Inn y Fresh Relevance, una compañía que opera en Inteligencia Artificial y Aprendizaje Automático para mejorar la experiencia del cliente.

 

ASIGNATURAS

International Marketing Strategy (MIMDE)

 

LÍNEAS DE INVESTIGACIÓN

Procesos de toma de decisiones de los consumidores

Precios

Servicios

 

PUBLICACIONES RELEVANTES

Viglia, G., Pera, R., & Bigné, E. (2018). The determinants of stakeholder engagement in digital platforms. Journal of Business Research89, 404-410.

Di Fatta, D., Patton, D., & Viglia, G. (2018). The determinants of conversion rates in SME e-commerce websites. Journal of Retailing and Consumer Services41, 161-168.

Matute, J., Palau-Saumell, R., & Viglia, G. (2018). Beyond chemistry. The role of employee emotional competence in personalized services. Journal of Services Marketing, 32 (3), 346-359.

Abrate, G., & Viglia, G. (2017). Personal or product reputation? Optimizing revenues in the sharing economy. Journal of Travel Research, 0047287517741998.

Pera, R., & Viglia, G. (2016). Exploring how video digital storytelling builds relationship experiences. Psychology & Marketing33(12), 1142-1150.

Abrate, G., & Viglia, G. (2016). Strategic and tactical price decisions in hotel revenue management. Tourism Management, 55, 123-132.

Pera, R., Viglia, G., & Furlan, R. (2016). Who am I? How compelling self-storytelling builds a digital personal reputation. Journal of Interactive Marketing, 35, 44-55.

Pera, R., & Viglia, G. (2015). Turning ideas into products: subjective well-being in co-creation. The Services Industrial Journal, 35(7/8), 388-402.

Viglia, G., & Abrate, G. (2014). How social comparison influences reference price formation in a service context. Journal of Economic Psychology, 45, 168-180.