Dr. Giampaolo Viglia

Giampaolo Viglia

Dr. Giampaolo Viglia
IQS School of Management
Universitat Ramon Llull
Vía Augusta, 390,
08017 Barcelona
Tel.: +34 93 267 20 00
Fax: +34 93 205 62 66  

Doctor en Marketing (Universitat Pompeu Fabra, 2015)

Doctor en Business and Management (Universidad de Torino, Italia, 2012)

Master of Science in Management (Universitat Pompeu Fabra, 2011)

Grado en Administración de Empresas (Universidad del Piemonte Orientale, Novara, Italia, 2006)
Visiting Professor (IQS School of Management)
Senior Lecturer Bournemouth University
Teaching Fellow (Universitat Pompeu Fabra, des del 2011)
Teaching Assistant in Advanced Marketing (Universitat del Piemonte Orientale, Novara, Italia, des del 2009)


International Marketing Strategy (MIMSM)



Comportamiento del consumidor



Viglia, G., Mauri, A., & Carricano, M. (2016). The exploration of hotel reference prices under dynamic pricing scenarios and different forms of competition. International Journal of Hospitality Management, 52, 46-55.

Abrate, G., & Viglia, G. (2016). Strategic and tactical price decisions in hotel revenue management. Tourism Management, 55, 123-132.

Pera, R., Viglia, G., & Furlan, R. (2016). Who am I? How compelling self-storytelling builds digital personal reputation. Journal of Interactive Marketing, 35, 44-55.

Abrate, G., Viglia, G., Sánchez-García, J., & Forgas-Coll, S. (2016). Price competition within and between airlines and high-speed trains: the case of the Milan–Rome route. Tourism Economics, 22(2), 311-323.

Pera, R., & Viglia, G. (2015). Turning ideas into products: subjective well-being in co-creation. The Services Industrial Journal, 35(7/8), 388-402.

Viglia, G., & Graziano, A. (2014). How social comparision influences reference price formation in a service context. Journal of Economic Psychology, 45, 168-180.

Viglia, G., Furlan, R., & Ladrón de Guevara, A. (2014). Please, talk about it! When hotel popularity boosts preferences.  International Journal of Hospitality Management, 42 (September), 155-164

Abrate, G., Fraquelli, G., & Viglia, G. (2012).  Dynamic pricing strategies: Evidence from European hotels rogress in airline distribution systems: The threat of new entrants to incumbent players. International Journal of Hospitality Management, 31(1), 160-168