• Dr. Jan-Hinrich Meyer

Jan-Hinrich Meyer

Dr. Jan-Hinrich Meyer
Departamento de Gestión Empresarial
IQS School of Management
Universitat Ramon Llull
Via Augusta, 390, 08017, Barcelona, Spain
Tel.: 932 672 000

email: 
jan.meyer@iqs.url.edu

Ph.D. in Marketing, Maastricht University, Netherlands, 2014
M.Sc. International Business Strategic Marketing, Maastricht University, Netherlands, 2009                             
B.Sc. International Business, Maastricht University, Netherlands, 2008          

Profesor Contratado Doctor at Universitat Ramon Llull, IQS School of Management July 2019 – Present
Profesor de Planta at Tecnológico de Monterrey, Mexico, Campus Guadalajara, January 2017-July 2019
Visiting Faculty at University of San Diego, USA, School of Business, January 2019-June 2019
Foreign Visiting Professor at Tecnológico de Monterrey, Campus Guadalajara, January 2015- December 2016.
Assistant Professor at Maastricht University, School of Business and Economics, September 2013 – September 2014
 

ASIGNATURAS

Digital Marketing
Marketing
Consumer Behavior
Services Marketing

 

LÍNEAS DE INVESTIGACIÓN

  • Consumer Behavior
  • Digital Marketing
  • Health Care & Social Marketing
  • Retailing & E-Commerce

 

PUBLICACIONES RELEVANTES

Meyer, J.H., Gonzalez, E.M., Lopez-Lomeli, M. (Forthcoming). Better support for supportive jobs. How to improve brand performance through better compensation and training for in-store merchandisers. Journal of Retailing and Consumer Services 64.
 
Matute, J., Palau-Saumell, R., Meyer, J., Derqui, B., & Jiménez-Asenjo, N. (2021). Are you getting it? Integrating theories to explain intentions to get vaccinated against COVID-19 in Spain. Journal of Risk Research, 1-20.
 
Palau-Saumell, R., Matute, J., Derqui, B., & Meyer, J. H. (2021). The impact of the perceived risk of COVID-19 on consumers' attitude and behavior toward locally produced food. British Food Journal 123 (13), 281-301.
 
Gonzalez, E.M., Meyer, J.H. and Toldos, M.P. (2021) What women want? How contextual product displays influence women’s online shopping behavior. Journal of Business Research 123, 625-641.
 
Meyer, J.H., De Ruyter, K., Grewal, D., Cleeren, Keeling, D.I. & Motyka, S. (2020). Categorical vs Dimensional Thinking: How Fitting Mental Health Message Frames with Implicit Worldviews Improves the Success of Anti-Stigma Campaigns. Journal of the Academy of Marketing Science.
 
Cleeren, K., Lamey, L., Meyer, J.H., & De Ruyter, K. (2016). How Business Cycles Affect The Healthcare Sector: A Cross‐country Investigation. Health economics, 25(7).
 

 

GRUPO DE INVESTIGACIÓN