• Dr. Jorge Matute Vallejo

Dr. Jorge Matute Vallejo
Departamento de Gestión Empresarial
IQS School of Management
Universitat Ramon Llull
Via Augusta, 390, 08017, Barcelona, Spain.
+34 932 672 407


Doctor en Economía y Gestión de las Organizaciones (2008, Universidad de Zaragoza)
Master en Comunicación de Empresas y Publicidad (2008, Universidad de Zaragoza)
Licenciado en Administración y Dirección de Empresas (2005, Universidad de Zaragoza)
Profesor en la Universidad de Zaragoza 2008-2015

Profesor Titular en IQS School of Management


Marketing, Fundamentos de Marketing, International Marketing Management Simulation



  • Comportamiento del consumidor
  • RSC, sostenibilidad y ética
  • Marketing de servicios y turismo



Fraj, E., Matute, J., & Melero, I. (2015). Environmental strategies and organizational competitiveness in the hotel industry: The role of learning and innovation as determinants of environmental success. Tourism management, 46, 30-42.

Buil, I., Martínez, E., & Matute, J. (2019). Transformational leadership and employee performance: The role of identification, engagement and proactive personality. International Journal of Hospitality Management, 77, 64-75.

Fraj-Andrés, E., Martinez-Salinas, E., & Matute-Vallejo, J. (2009). A multidimensional approach to the influence of environmental marketing and orientation on the firm’s organizational performance. Journal of Business Ethics, 88(2), 263-286.

Bravo, R., Matute, J., & Pina, J. M. (2012). Corporate social responsibility as a vehicle to reveal the corporate identity: A study focused on the websites of Spanish financial entities. Journal of Business Ethics, 107(2), 129-146.

Filimonau, V., Derqui, B., & Matute, J. (2020). The COVID-19 pandemic and organisational commitment of senior hotel managers. International Journal of Hospitality Management, 91, 102659.

Filimonau, V., Matute, J., Kubal-Czerwińska, M., Krzesiwo, K., & Mika, M. (2020). The determinants of consumer engagement in restaurant food waste mitigation in Poland: An exploratory study. Journal of Cleaner Production, 247, 119105.

Matute, J., Palau-Saumell, R. and Viglia, G. (2018), "Beyond chemistry: the role of employee emotional competence in personalized services", Journal of Services Marketing, Vol. 32 No. 3, pp. 346-359. https://doi.org/10.1108/JSM-05-2017-0161

Buil, I., Martínez, E., & Matute, J. (2016). From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry. Tourism Management, 57, 256-271.

Matute, J., Polo-Redondo, Y. and Utrillas, A. (2016), "The influence of EWOM characteristics on online repurchase intention: Mediating roles of trust and perceived usefulness", Online Information Review, Vol. 40 No. 7, pp. 1090-1110. https://doi.org/10.1108/OIR-11-2015-0373

Matute, J., Sánchez-Torelló, J. L., & Palau-Saumell, R. (2020). The Influence of Organizations’ Tax Avoidance Practices on Consumers’ Behavior: The Role of Moral Reasoning Strategies, Political Ideology, and Brand Identification. Journal of Business Ethics, 1-18.

Enlace a Google Scholar: Dr. Jorge Matute