• Dr. Jorge Matute Vallejo

Dr. Jorge Matute Vallejo
IQS School of Management
Universitat Ramon Llull
Via Augusta, 390, 08017, Barcelona, Spain
+34 932 672 407


Ph.D. in Economics and Organizational Management (2008, University of Zaragoza)
Master in Business Communication and Advertising (2008, University of Zaragoza)
Bachelor's Degree in Business Administration and Management (2005, University of Zaragoza)
Assoociate Professor at the IQS School of Management
Professor at the University of Zaragoza 2008 - 2015


Marketing Fundamentals
International Marketing Management Simulation


  • Consumer Behaviour
  • CSR, Sustainability and Ethics
  • Services and Tourism Marketing



Fraj, E., Matute, J., & Melero, I. (2015). Environmental strategies and organizational competitiveness in the hotel industry: The role of learning and innovation as determinants of environmental success. Tourism management, 46, 30-42.

Buil, I., Martínez, E., & Matute, J. (2019). Transformational leadership and employee performance: The role of identification, engagement and proactive personality. International Journal of Hospitality Management, 77, 64-75.

Fraj-Andrés, E., Martinez-Salinas, E., & Matute-Vallejo, J. (2009). A multidimensional approach to the influence of environmental marketing and orientation on the firm’s organizational performance. Journal of Business Ethics, 88(2), 263-286.

Bravo, R., Matute, J., & Pina, J. M. (2012). Corporate social responsibility as a vehicle to reveal the corporate identity: A study focused on the websites of Spanish financial entities. Journal of Business Ethics, 107(2), 129-146.

Filimonau, V., Derqui, B., & Matute, J. (2020). The COVID-19 pandemic and organisational commitment of senior hotel managers. International Journal of Hospitality Management, 91, 102659.

Filimonau, V., Matute, J., Kubal-Czerwińska, M., Krzesiwo, K., & Mika, M. (2020). The determinants of consumer engagement in restaurant food waste mitigation in Poland: An exploratory study. Journal of Cleaner Production, 247, 119105.

Matute, J., Palau-Saumell, R. and Viglia, G. (2018), "Beyond chemistry: the role of employee emotional competence in personalized services", Journal of Services Marketing, Vol. 32 No. 3, pp. 346-359. https://doi.org/10.1108/JSM-05-2017-0161

Buil, I., Martínez, E., & Matute, J. (2016). From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry. Tourism Management, 57, 256-271.

Matute, J., Polo-Redondo, Y. and Utrillas, A. (2016), "The influence of EWOM characteristics on online repurchase intention: Mediating roles of trust and perceived usefulness", Online Information Review, Vol. 40 No. 7, pp. 1090-1110. https://doi.org/10.1108/OIR-11-2015-0373

Matute, J., Sánchez-Torelló, J. L., & Palau-Saumell, R. (2020). The Influence of Organizations’ Tax Avoidance Practices on Consumers’ Behavior: The Role of Moral Reasoning Strategies, Political Ideology, and Brand Identification. Journal of Business Ethics, 1-18.

Link to Google Scholar: Dr. Jorge Matute 

research group