• Dr. Jorge Matute Vallejo

Dr. Jorge Matute Vallejo
IQS School of Management
Universitat Ramon Llull
Via Augusta, 390, 08017, Barcelona, Spain.
+34 932 672 000.


PhD in Economics and Organizational Management (2008, Universidad de Zaragoza)
Master in Corporate Communications and Adverstising (2005, Universidad de Zaragoza)
Degree in Business Administration (2004, Universidad de Zaragoza)
Associate professor at IQS School of Management  01.12.2018
Assistant PhD Professor at IQS School of Management 09.08.2015
Associate PhD Professor 2011-2015 University of Zaragoza
Assistant PhD Professor at the University of Zaragoza 2010-2011
Assistant Professor at University of Zaragoza 2008-2010


Marketing, Fundamentals of Marketing, International Marketing Management Simulation


  • Corporate Social Responsibility and Green Marketing
  • Brand image
  • Marketing services
  • E-marketing
  • Consumer behavior
  • Organizational behavior



Obtained twelve years of research from the National Committee for the Assessment of the Research Action (CNEAI)

Matute-Vallejo, J., & Melero-Polo, I. (2019). Understanding online business simulation games: the role of flow experience, perceived enjoyment and personal innovativeness. Australasian Journal of Educational Technology, 35(3).

Pujadas-Hostench, J., Palau-Saumell, R., Forgas-Coll, S., & Matute, J. (2019). Integrating theories to predict clothing purchase on SNS. Industrial Management & Data Systems, 119(5), 1015-1030.

Buil, I., Martínez, E., & Matute, J. (2019). Transformational leadership and employee performance: The role of identification, engagement and proactive personality. International Journal of Hospitality Management, 77, 64-75.

Filimonau, V., Matute, J., Mika, M., & Faracik, R. (2018). National culture as a driver of pro-environmental attitudes and behavioural intentions in tourism. Journal of Sustainable Tourism, 26(10), 1804-1825.

Filimonau, V., Matute, J., Durydiwka, M., Faracik, R., Mika, M., & Zajadacz, A. (2018). The determinants of more responsible restaurant food choice in Poland. Journal of Sustainable Tourism, 26(8), 1398-1416.

Matute, J., Palau-Saumell, R., & Viglia, G. (2018). Beyond chemistry: the role of employee emotional competence in personalized services. Journal of Services Marketing, 32(3), 346-359.

Forgas‐Coll, S., Palau‐Saumell, R., Matute, J., & Tárrega, S. (2017). How do service quality, experiences and enduring involvement influence tourists' behavior? An empirical study in the Picasso and Miró Museums in Barcelona. International Journal of Tourism Research, 19(2), 246-256.

Buil, I., Martínez, E., & Matute, J. (2016). From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry. Tourism Management, 57, 256-271.

Gómez-Cedeño, M., Castán-Farrero, J. M., Guitart-Tarrés, L., & Matute-Vallejo, J. (2015). Impact of human resources on supply chain management and performance. Industrial Management & Data Systems, 115(1), 129-157.

Matute-Vallejo, J. M., Redondo, Y. P., & Acerete, A. U. (2015). Las características del boca-oído electrónico y su influencia en la intención de recompra online. Revista Europea de Dirección y Economía de la Empresa.

Bravo, R., Matute, J., & Pina, J. M. (2015, in press). Corporate identity management and employees responses, Journal of Strategic Marketing,Accepted for publication.

Bravo, R., Matute, J., & Pina, J. M. (2015, in press). Corporate identity management in the banking sector: effects on employees’identification, identity attractiveness, and job satisfaction. Service Business, 1-28. (DOI) 10.1007/S11628-015-0287-9

Fraj, E., Matute, J., & Melero, I. (2015). Environmental strategies and organizational competitiveness in the hotel industry: The role of learning and innovation as determinants of environmental success. Tourism Management, 46, 30-42.

Bravo, R., De Chernatony, L., Matute, J., & Pina, J. M. (2013). Projecting bank identities through corporate websites: A comparative analysis of Spain and the United Kingdom. Journal of Brand Management, 20(7), 533-557.

Andrés, E. F., Matute-Vallejo, J. M., & Polo, I. M. (2013). El aprendizaje y la innovación como determinantes del desarrollo de una capacidad de gestión medioambiental proactiva. Cuadernos de Economía y Dirección de la Empresa, 16(3), 180-193.

Fraj, E., Martínez, E., & Matute, J. (2013). Green marketing in B2B organisations: an empirical analysis from the natural-resource-based view of the firm. Journal of Business & Industrial Marketing, 28(5), 396-410.

Gil, R. B., Matute-Vallejo, J. M., & Perez, J. P. (2012). Análisis de la información sobre identidad visual y comunicación corporativa en los sitios web: un estudio sobre los bancos y cajas de ahorros en España, Information Research-An International Electronic Journal,  Vol. 12 (2).

Bravo, R., Pina, J. M., & Matute, J. (2012). Communicating Spanish banks' identities: the role of websites. Online Information Review, 36(5), 675-697.

Bravo, R., Matute, J., & Pina, J. M. (2012). Corporate social responsibility as a vehicle to reveal the corporate identity: A study focused on the websites of Spanish financial entities. Journal of Business Ethics, 107(2), 129-146.

Fraj Andrés, E., Martínez Salinas, E., & Matute-Vallejo, J. (2011). La influencia de la filosofía del marketing medioambiental en el resultado empresarial: el papel moderardor de las características organizacionales. Revista Española de Investigación de Marketing. ESIC, 15(27), 127-152.

Fraj, E., Martínez, E., & Matute, J. (2011). Green marketing strategy and the firm's performance: the moderating role of environmental culture. Journal of Strategic Marketing, 19(4), 339-355.

Matute-Vallejo, J., Bravo, R., & Pina, J. M. (2011). The influence of corporate social responsibility and price fairness on customer behaviour: evidence from the financial sector. Corporate Social Responsibility and Environmental Management, 18(6), 317-331.

Fraj-Andrés, E., Martinez-Salinas, E., & Matute-Vallejo, J. (2009). A multidimensional approach to the influence of environmental marketing and orientation on the firm’s organizational performance. Journal of Business Ethics, 88(2), 263.

research group

Consumer Behavior Perspectives