• Dra. Gilda Hernandez-Maskvivker

Dra. Gilda Hernandez-Maskvivker
Director of the Tourism and Hotel Management Department IQS SM
Universitat Ramon Llull
Via Augusta, 390
08017, Barcelona, Espanya


PhD in Tourism and Leisure (2015, Rovira i Virgili University, Tarragona, Spain)
Master's Degree in Analytical Techniques and Innovation in Tourism. (2011, Rovira i Virgili University, Tarragona, Spain)
Bachelor’s Degree in Tourism (2009, Institute Nº4044 SOL, Santa Fe, Argentina).

Director of the Department of Tourism and Hotel Management 2021-
Director of the Academic Master's Degree in Hotel Management HTSI, URL 2015-2018
Director of the Academic Master's Degree in Innovation and Hospitality  Management HTSI, URL 2015-2016
Professor 2015-



Marketing Fundamentals
Tourism Sectors
Research Methods in Tourism



Tourist Behavior
Tourism Marketing
Sustainable Tourism



Freund, D.; Hernandez-Maskivker, G. (2021). Women managers in tourism: Associations for building a sustainable world. Tourism Management Perspectives, 38.

Ferrari, S.; Hernandez-Maskivker, G.; Nicolera, T. (2021). Social-cultural sustainability of roots tourism in Calabria, Italy: A tourist perspective. Journal of Vacation Marketing, 1-16.

Hernandez-Maskivker, G.; Fornells, A. Teixidó, F. Pulido, J. (2021) Exploring Mass Tourism Impacts on Locals: A Comparative Analysis Between Barcelona and Sevilla  European Journal of Tourism Research, 29.

Nicolau, J. L., Guix, M., Hernandez-Maskivker, G., & Molenkamp, N. (2020). Millennials’ willingness to pay for green restaurants. International Journal of Hospitality Management, 90, [102601].

Hernandez-Maskivker, G. Ferrari, S., and Cruyt, A. (2019). Exploring community stakeholders’ perceptions of mass tourism: the case of Bruges.  Tourismos: An International Multidisciplinary Journal of Tourism ,14 (1), 77-94.

Freund, D,; Cerdan, M., Hernandez-Maskivker, G,, Guix, M., Iñesta, A., Castelló, M. (2019). Enhancing the hospitality customer experience of families with children on the autism spectrum disorder. International Journal of Tourism Research, 1 (5), 1-9.
Hernandez-Maskivker; Nicolau; Ryan; Valverde (2019). A reference-dependent approach to WTP for priority. Tourism Management, 71, 165-172.

Ryan; Hernandez-Maskivker; and Pàmies (2018). Challenging conventional wisdom: positive waiting. Tourism Management, 64, 64-72.

Hernandez-Maskivker; Lapointe; Aquino (2018). The impact of volunteer tourism on local communities: A managerial perspective. International Journal of Tourism Research, 20 (5), 650-659.

Hernandez-Maskivker; Ryan and Pàmies (2016). Waiting times at theme parks: how managers interpret waiting. TOURISMOS: An International Multidisciplinary Refereed Journal of Tourism, 11 (4), 158-184.

Hernandez-Maskivker, G., & Ryan, G. (2016). Priority Systems at Theme Parks from the Perspective of Managers and Customers. Technology Innovation Management Review, 6(11): 40-47.



IP GRUP DE RECERCA THM (Turisme, Hospitalitat i Mobilitat)