• Dra. Noelia Jiménez-Asenjo de Pedro

Dra. Noelia Jiménez-Asenjo de Pedro


IQS School of Management

Universitat Ramon Llull Vía Augusta, 390, 08017 Barcelona

Tel.: 93 2672000


PhD cum laude in Social Sciences (2016, UIC Barcelona)
Master's Degree in Research in Social Sciences (2003, UIC Barcelona)
Master of Management (2002, Macquarie Graduate School of Management, Sydney, Australia)
Degree in Business Administration (1998, University of Barcelona)
MIBP programme (Multi-regional international business program), (1996-97, University of Swansea, Wales, UK; and Università di Pavia, Italy)

Lecturer, IQS School of Management (2020-)
Assistant Professor, UIC Barcelona (2009-2019)
Positions in the sales management department in retail (1998-2007)
Coordinator of the Undergraduate Programme in Marketing 2021-


International marketing, Strategic and sectorial marketing, Fundamentals of Marketing, Operational Marketing, International sales management



Internationalization, International marketing, Consumer behavior



  • Matute, J., Palau-Saumell, R., Meyer, J., Derqui, B., & Jiménez-Asenjo, N. (2021). Are you getting it? Integrating theories to explain intentions to get vaccinated against COVID-19 in Spain. Journal of Risk Research, 1-20.
  • Jiménez-Asenjo, N., Filipescu, D.A., (2019) “Cheers in China! International marketing strategies of Spanish wine exporters”. International Business Review.
  • Gonzalez C., Jiménez-Asenjo N., Filipescu, D.A., (2019) “Cheers in UK: How visible are Spanish sparkling wines on Google.co.uk”. Journal of Wine Research. IntechOpen, Book: Promotion and Marketing Communications.


  • Mineco Project (2018-19)
  • Consumer Behavior Perspectives