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This Master's Programme allowed me to train in a multicultural environment, due both to the dynamic way in which the classes are taught, and to the chance I was given to gain international experience by sharing and working with other international students. It also offered me the opportunity to do an internship at an important company. It was a good choice for furthering my career.

Maria Holgado
IQS Alumni. Master in International Marketing and Sales Management. Class of 2013-2014.
Currently working in Simon as a Product Manager

Key points
1 year
60 + 9 additional ECTS credits
October to June


English

Monday to Friday
3 p.m. to 8 p.m.

Why study the Dual Master Programme in Marketing at IQS?

Latest trends in international and digital marketing in a global environment

Understand international markets

National and international specialised teachers and inspiring conferences

Objectives of the Dual Master Programme in Marketing

The Dual Master Programme in International Marketing in a Digital Environment / International Marketing & Sales Management provides a specialisation in international marketing, digital marketing and sales management, which combines demanding academic standards with practical application.

You will develop skills so that you can start developing your professional marketing career in international companies.

Competences to be acquired

The Dual Master Programme in International Marketing in a Digital Environment / International Marketing and Sales Management will enable students to acquire knowledge, skills and competences, focusing in particular on international and digital marketing. This will help students to:

Develop strategic thinking behind the selection and entry into new markets

Take appropriate decisions according to changes in the external environment and market opportunities

Apply principles of international brand management

Create products specifically designed for international markets

Optimise the quality and contents of websites, social media, and online communities

Develop effective digital marketing strategies

Implement digital strategies and promotional campaigns through mobile devices and social media

Plan integrated omnichannel distribution strategies

Understand the process of selling in B2B international contexts

Organise and coordinate international sales management teams

 

Likewise, the Master’s programme enables students to acquire a set of general and cross-cutting competences that are essential for professional practice in international and digital marketing, including:

Team management

Integration of Information and Communication Technologies

International vision

Customer orientation

Corporate, ethical and environmental responsibility

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