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When I finished my bachelor degree in Germany, I was quite unsatisfied with their teaching methods. When I was trying to find something more interactive and practically oriented for my master degree, I stumbled on IQS.

The MIMDE not only enabled me to get a deeper understanding of Digital Marketing and Sales, but also gave me the opportunity to work closely together with several companies from all over the world, while simultaneously gaining practical and theoretical knowledge. At IQS I had the opportunity to work both with startups as well as with big corporations on real marketing and sales challenges. 


Vincent Marius Hörl
Alumni IQS. Master in International Marketing and Sales Management. Class of 2020-21

Key points
1 year
60 + 9 additional ECTS credits
October to June

English
Monday to Friday
3 p.m. to 8 p.m.

Why study the Dual Master Programme in Marketing at IQS?

This dual programme provides specialised training in international marketing, digital marketing and sales management, combining academic rigour with practical application. You will develop transferable skills allowing you to begin a successful career in marketing in international companies.

Understand international markets and experience being part of cross-cultural teams

Focus on the latest trends in international and digital marketing in a global environment

Gain practical work experience with in-company internship opportunities

The faculty is made up of national and international specialists and inspiring business speakers

The programme is designed taking into account business requirements and new digital and sales professional profiles

Truly international student cohort, with an average of 14 different nationalities each year.

Neuro & Digital Marketing Lab

After this course, students have access to the new Neuro & Digital Marketing Lab to teach the degree subjects.

The IQS Neuro & Digital Marketing Lab is an innovative physical space which combines advanced digital marketing software and state-of the art Neuromarketing tools, for a better learning experience.  It allows to understand consumer behavior in both the digital and the physical world in order to develop customer-centric products, services and experiences.

The new lab can equip students with the analytical skills required in today´s data driven environment, and exposes them to scientific process of Neuromarketing, enabling them to design, conduct and analyze studies in order to improve the customer experience for products and services.

Objectives of the Dual Master Programme in Marketing

By doing this master's degree in marketing and international trade you will obtain the necessary professional orientation to:

  • Work as a marketing professional in companies that carry out their activities in international markets.
  • Manage yourself as a marketing expert in your own business project.

You will also get the research orientation necessary to do your doctoral thesis, and opt for a doctoral degree from the IQS School of Management doctoral program. If this is your case, you will have to take 12 research ECTS.

The main objective of the Dual Master Program in International Marketing in a Digital Environment / International Marketing & Sales Management is to specialize in three areas:

  • International marketing
  • Digital marketing
  • sales management

And all this through a methodology in which academic rigor is combined with the practical application of the knowledge that you will acquire during the course. This master's degree is designed so that you can develop the necessary skills to start your professional career in the world of marketing in international companies.

Competences to be acquired

The Dual Master Programme in International Marketing in a Digital Environment / International Marketing and Sales Management will enable students to acquire knowledge, skills and competences, focusing in particular on international and digital marketing. This will help students to:

Develop strategic thinking behind the selection and entry into new markets

Take appropriate decisions according to changes in the external environment and market opportunities

Apply principles of international brand management

Create products specifically designed for international markets

Optimise the quality and contents of websites, social media, and online communities

Develop effective digital marketing strategies

Implement digital strategies and promotional campaigns through mobile devices and social media

Plan integrated omnichannel distribution strategies

Understand the process of selling in B2B international contexts

Organise and coordinate international sales management teams

What are the professional outputs of the master's degree?

By doing this master's degree in marketing and international trade you will obtain the necessary professional orientation to:

Work as a marketing professional in companies that carry out their activities in international markets.
Manage yourself as a marketing expert in your own business project.
You will also get the research orientation necessary to do the doctoral thesis, and opt for a doctoral degree from the IQS School of Management doctoral program. If this is your case, you will have to take 12 research ECTS.

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